A Night At The Movies To Be Cheaper

cineplex-odeon.jpg vs famous-players.jpg


THEATREROW1970


Vintage postcard view of Granville
Street at sunset, circa 1970

As the Onex Corporation formally puts the Loews Cineplex Entertainment Corporation (Cineplex-Odeon) up for sale, management announced that effective today regular admission ticket prices for all theateregoers will be lowered to $8.95, from $12.75.
That means no more cheap Tuesdays — when admission prices were only $6 — and no more cheap matin�es. Discounts for seniors and children have been eliminated, as well, as everyone will pay the same amount for admission, every day. The price change comes as good news for adults, though, who will no longer have to pay almost $13 to see a movie.

“As part of our regular, ongoing business reviews, we have made several price changes in various markets that will offer new, lower ticket prices for theatre visitors,” says Pat Marshall, Vice President Communications and Specialty Marketing for Cineplex-Odeon Galaxy LP. “This is great news for theatre guests, who we hope to see visit the theatres more often with this new added price incentive.”

Rival theatre chain, Viacom-owned Famous Players Theatres, offered no word of a price change for their cinemas, where regular adult admission prices run from $11.25 to $13.75.