The radio ratings wars are on again, as the radio scene in Vancouver continues to transform itself, in search of ever more listeners.
Or, perhaps it is that corporate radio is interested only in going after the same piece of the 18 – 34 demographic pie. Z-95 recently jettisoned its long successful contemporary hit radio format in favour of chomping on the same piece of pie that is being chewed on by radio ratings leaders, ‘soft rock favourite’ QM-FM, and the relatively new radio kid on the block, the self-styled “We play what we want”, JACK-FM, and their rehash of 80s hits.
Bad enough that there’s no place on Vancouver radio for ambient / techno / jazz and related electronica radio formats. Now, Vancouver radio listeners — particularly, young people — won’t even be afforded the opportunity to listen to the latest pop hits from Justin Timberlake and Christina Aguilera?
Whatever the sad and regrettable case, Michael McCullough writing in today’s Vancouver Sun covers the local radio ratings scene, and the demise of broad spectrum radio in Vancouver.
