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VIFF 2014: A Note On, and Recommendation, Re: Tinseltown

2014 Vancouver International Film Festival

Here we are in the final stretch of the 33rd annual Vancouver International Film Festival, and VanRamblings has let down our regular VIFF followers.

To some degree we'll try to make amends with a longer than usual VIFF post tomorrow. Today's post attends to VIFF logistics "business" that may, or may not, be of interest to readers looking for rave film reviews.

Could Still Very Well Be: Paradise at VIFF's Cineplex Tinseltown Site

VIFF at the International Village

Note: The following represents a note to VIFF Tinseltown exhibition staff.

Prelude. Honest, warm, human communication involving volunteer and VIFF theatre management staff at the Cineplex site has been at a premium in 2014; which is to say, palpable human connection has been, thus far, an uncommon feature of the interaction of staff and patrons. In the final five days of VIFF at the Cineplex site, that unholy circumstance must change.

Trust. VIFF exhibition staff must trust that patrons have the best interests of the Festival at heart, that patrons and staff are in this whole big VIFF schmozzle together — that all of us want the experience to be as pleasurable, memorable, efficient and friendly as is humanly possible.

VIFF staff at Cineplex: patrons are not your enemy; they're your allies.

[Note to VIFF admin, esp. Mickey and Brie: you've got a darn wonderful management person in Kaen, and Aubyn seems to connect surprisingly well, given how such friendliness seems not to be supported this year and, oh yeah, when it comes to volunteers Janet Smith is just aces]

[Note to VIFF admin, Part II: Congratulations on appointing Sean Wilson as Exhibitions Manager. I cannot imagine a better choice than Sean]

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As VIFF exhibition management staff your primary duty is to see patrons gain entrance into the theatre complex in as reasonably efficient a manner as possible. And on that level, VIFF Tinseltown logistics has worked fairly well, outside of the first couple days (which is, of course, to be expected).

In response to a litany of concerns expressed to VanRamblings by VIFF patrons (for some time now, we've been VIFF's unofficial Ombudsperson — something thrust upon us, & not assumed), please find recommendations intended to enhance your experience, and lighten your load.

1. Smile. That's right, no matter how busy you are, take a moment to recognize that the patrons who are in the lines, or are making their way in or out of the theatre are real, live human beings, moms, dads, brothers, sisters, members of familes of every description. No matter how busy you are, no matter how stressed you feel, smile — it'll lighten your load, and vastly improve the patron experience. Honest ...;

2. Trust. Expanding on the paragraph on trust above: most of the VIFF exhibition staff at the Cineplex are new this year to the maelstrom that is the VIFF exhibition experience at Tinseltown (just ask the hero of VIFF Tinseltown 2013, Mr. Human Dynamo himself, Alan Franey — I'm not kiddin', Iulia and Alan working together last year was nothing short of wondrous!). Please keep top of mind always that most of the patrons in the lines love the film festival, have been attending for years and years and years (even before many of you were born!), travel hundreds of miles to get here in many cases, and have lives that revolve around our 16-day film festival each year. Trust always that VIFF patrons have the best interests of the Festival at heart. Think about it, incorporate it into your management style. And smile, actually look at people & smile;

3. Communication. When you're speaking with someone, smile, a genuine smile, a warm and warming smile, a reassuring and calming smile. Make eye contact. Seriously, make eye contact. Connect. And never forget to let the patrons know what's going on: communicate with them, keep them in the loop — that's part of your job.

Acknowledge the patrons' humanity. Look for their names on the pass, or if they have tickets, ask for their name, and say hi. Remember their faces so that the next time you see them, you can greet them. Ask the patrons if there's anything you can do for them. Humanize the management experience for yourself — you'll be glad you did, & you'll get the job done even better.

Now, I know you're thinking to yourself, "Is he out of his cotton pickin' mind? Does he have no idea about how busy we are, how many different facets of exhibition management for which we are responsible?" Yes, I do, and I say: smile, be friendly, be welcoming, smile some more, connect, hear what patrons have to say, acknowledge that we're all in this together, that your primary responsibility revolves around ensuring the best patron experience possible, and part of achieving that goal involves consciously acknowledging the humanity of the patrons you see milling about the Tinseltown complex each and every day;

4. Emulate Brie Koniczek, your boss, well-experienced VIFF exhibition management staff person, and provider to VanRamblings of the most transcendently wonderful experience of exhibition management to which we have been witness in our 33 years of attending the Vancouver International Film Festival — and that's going some, because VanRamblings loves, I mean really loves, Iulia Manolescu's exhibition style — in the centre of an early morning storm at the Cineplex site one morning this past week Brie, and Brie alone, working with volunteer staff, remained calm, always smiling, always genuine (utterly, utterly genuine and humane), always lovely and engaging beyond words, communicative, warming, welcoming and reassuring.

VIFF's faboulously wonderful Brie Koniczek
No wonder Brie's smiling: with the most beautiful baby, and wonderful husband, in the world

Brie Koniczek. How one assumes the onerous responsibility of taking virtually sole responsibility for overseeing the ingress of three long lines of patrons, distributes the tickets, directs volunteer staff quietly, efficiently, and humanely, all the while interacting with and re-assuring patrons (who would seem to be at the bottom of the list of priorities for some other of the exhibition management staff) in all three lines, and down in the will call / rush line-up, that all was well, outlining the exhibition dynamics of the morning, working towards the movement and ingress of patrons into the theatre, all the while smiling — it wasn't just the warm, reassuring smile that lit up Brie's face and her whole countenance, it was the near magical transfer of that warm, reassuring and calming energy into the crowd, an Alan Franey-like zen countenance, a warm Iulia Manolescu communication style with everyone she ran across, and a commitment to and the actual achieving of a logistically pristine exhibition management experience.

Honestly, if I attend the Vancouver Film Festival for another 30 years, I am sure I will never be witness to as transcendently lovely a VIFF exhibition experience as was the case one morning this past week, involving Brie Koniczek's utterly in control, and utterly humane exhibition management.



Posted by Raymond Tomlin at October 5, 2014 4:42 AM in VIFF 2014

   

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